As you probably already know, my name is Aidan Booth, and I’m an internet marketer.
AidanBooth.com is my personal internet marketing blog. It’s where I share what I’ve been up to in the Internet Marketing world, and where I try to provide useful information and advice to my subscribers.
Since April 2012 I’ve been making an update to AidanBooth.com on the 1st of each month.
I grew up on a farm in a small rural town in New Zealand (for my fellow Kiwi’s, I lived about 20 minutes out of Masterton).
I got started online almost by mistake… my wife (Carolina) is from Argentina. I met her in 2003 in Lake Tahoe (stunning place) and shifted to Argentina shortly afterwards.
When I landed in Buenos Aires, I couldn’t speak Spanish, and was on a tourist visa… no sane company was going to give me a job!
As such, I looked to the web for “online work”… and as you can probably imagine, that led me down a deep rabbit hole, opening my eyes (and my imagination) to a world of opportunities…
My First Site…
My first foray into internet marketing came in 2005 when I set up this site. I had no idea what I was doing, but I did it anyway. This website didn’t make me much money, but I was able to eat for free in a number of Buenos Aires’ best steakhouses!
Correction: Even before the Tango website, I got started with this site.
By 2006 I was more ‘savvy’ to the way the Internet world worked and I began setting up simple affiliate websites. I was sending paid traffic to them (using Google Adwords). I didn’t see a waterfall of sales, but I did start to make the occasional $30 commission (which was like gold to me!)
One thing led to another, and I eventually moved my focus from affiliate sites with paid traffic, to a mixture of eCommerce sites and affiliate sites that leveraged Google traffic (via top rankings) and a mixture of different paid traffic sources.
I’ve always been a “numbers guy” (I studied ‘Manufacturing & Industrial Engineering’ at university) so when I discovered programs like Google Analytics, I was in heaven…!
FINALLY I could see exactly what was happening on my websites, and was able to pinpoint the weak spots and exploit the most effective parts of my sites.
I began to test EVERYTHING, and my results went to a whole new level.
My affiliate sites AND my eCommerce stores became more lucrative than ever before – I felt like I’d ‘cracked the code’.
I Created A Factory…
Things were so good that I went into overdrive.
I hired a team in the Philippines who started cranking out websites for me to the tune of 3 new sites PER DAY. I had full time writers, image designers, and website builders working together, I even had a ‘Project Manager’ who put the pieces of the puzzle together for me…
Eventually I had a whopping 1500+ websites, and although not all of them were monstrously profitable, I could afford the failures because the sites that DID work were printing money.
My “factory” was on a roll, and so was my business.
It was also around this time when I began my partnership with my good friend and mentor, Brian G. Johnson. We released an internet marketing training course together sharing the strategies that were working so well for us.
Life was good.
Looking back, it was too good to be true.
Something had to give… and eventually it did. So much of what I was doing relied on Google rankings, so when Google released the “May Day” algorithm change in May 2010, about 500 of my websites were slapped into oblivion, they disappeared from Google and have never re-surfaced!
Luckily, only about 1/3rd of my websites were affected, and the ones that did get hit were still doing well in Yahoo, Bing, and other search engines.
A Time To Change
The “May Day” Google slap of 2010 marked a monumental shift in how I ran my business. I closed down ‘The Factory’ and spent time working hard on building websites that’d stand the test of time, sites that Google loved.
I began to diversify much more than I had in the past, and took my eCommerce sites to a new level where they were earning as much (sometimes more) than my trusty affiliate sites.
Fast forward to now, and my business has completely changed to how it was when I started out back in 2005.
I partnered with Steven Clayton & Tim Godfrey a couple of years ago – that was the first big change. All of a sudden I was only a 1/3rd owner of my business, not 100%. I had other people who relied on me and expected certain things of me (as a side note, partnering has been one of the best decisions I’ve made… so much more is possible when you have good partners!).
I need to give a lot of credit to Steve Clayton for his brilliant planning processes (Steve was previously the CFO of a Fortune 500 company, so I’m guessing he get it’s from there).
Before merging with Steve and Tim, I understood the importance of diversifying my business, but never laid out structured plans in how I’d do it… I was kind of ‘flying blind’ using intuition to get me where I wanted to be. This was the first thing that changed in our new company, and MAN did it make a difference!
The planning and the structured approach gave my business a new dimension.
My Business Has 3 ‘Pillars’
Back in the “good ol’ days” my business consisted almost 100% of niche sites and eCommerce stores.
These days, we have three very distinct parts to our business, I like to think of them as being like three different pillars.
Pillar #1. Niche Sites & eCommerce Stores – this is much the same as what I’ve always had, although it’s ran as an individual part of the business, and monitored accordingly.
Pillar #2. Internet Marketing Training & Coaching Services – this is the training and coaching we provide to people who want to replicate our success online.
Pillar #3. Small Business Marketing – this is a mixture of marketing, consulting, and services that we offer to small businesses globally.
The three pillars all contribute significantly to our bottom line and all three pillars are managed like separate businesses, each with equal importance.
We Have An AMAZING Team!
Another way that my business has evolved over the years is the way I get work done. As a ‘lone ranger’ I did everything myself (with HUGE help from my wife) and outsourced individual tasks on a project-by-project basis to people I had in the Philippines.
Nowadays we have a more permanent system in place.
At the time of writing, our company hires a team of 22 people in Pakistan (a mixture of developers and programmers, support staff, and designers). In addition to this we have 3 people in the USA (one of these people is our eCommerce Manager, she runs ALL our eCommerce activity).
Prior to merging with Tim and Steve I focused on keeping things extremely simple with as few staff as possible. Managing 25 people is a far cry from that simplicity, but it also has huge advantages.
The position our business is in now would be impossible to run without a team behind us. The good thing from our point of view is that many of the staff are directly related to projects which contribute to our bottom line, so without them, we wouldn’t have certain income streams. Since the setup has been designed this way, we don’t have much slack in the system, there’s not much fat to trim, it’s actually quite a lean operation.
How Can I Help You?
I hope you’ve found this page interesting, and I hope it helps you understand the way my business works.
If you’re interested in making a living online or are already running an online business, I recommend you sign up to my mailing list so I can update you about new opportunities and new methods I’m testing (you’ll also get access to my four passive income blueprints 100% free).
Make sure you also connect with me on Facebook: http://www.facebook.com/AidanBoothOnline
Thanks for visiting!