Welcome to the 1st of September 2014, blog post on AidanBooth.com!!
Since April 2012, I’ve been releasing a monthly post to share internet marketing ideas, industry news and most importantly, provide you with useable insights to help you grow (or start) your online business.
This month is no different.
In fact, if you’re interested in building (or already have) a ‘White Label’ Amazon eCommerce business, then the videos and REAL examples I’ve got for you today will de-mystify exactly how a few very important parts of these businesses work…
Today’s post is ALL ABOUT taking an “under the cover” look at successful money making Amazon products, and more specifically, the way these products position themselves and exactly how they interact with their customers.
The four products I’m going to reveal today make well over $50,000 per MONTH (I’ve estimated this based on product BSR), and you’re about to discover:
- The way these top selling products are packaged and delivered to the customer
- The ‘product inserts‘ used including the exact design and the hooks utilized
- The squeeze pages that convert buyers into subscribers
- And MUCH more…
REQUEST: This is the first post I’ve ever done specifically related to White Label eCommerce. If you’ve got questions for me, feedback, or would like me to write more posts about eCommerce in the future, then leave a comment at the bottom to let me know!
Let’s dive in!
The video above explains what I’m doing, and reveals the products I’ve purchased.
In the video below, you’ll see me unpack the products and get an inside look at the product inserts and packaging:
In the third and final video, I share the squeeze pages that are being used, and give my thoughts on the aspects I like most about them:
Here are the photos of the inserts, the packaging, and the followup emails I’ve received since I purchased (click any of the photo to make them bigger)…
Tarriss Luggage Scale: Front View
Tarriss Luggage Scale: Back View
Tarriss Luggage Scale: Side View #1
Tarriss Luggage Scale: Side View #2
Tarriss Luggage Scale: Top View
Here’s the front page of the Tarriss instruction manual, and the Tarriss product insert (the product insert only has information on the front):
This is what the inside of the Tarriss instruction manual looks like:
And here’s the back of the Tarriss instruction manual showing the Lifetime Warranty and Limited Liability statement:
Below is the front of the product insert for the ShackePak packing cube:
Here’s the back of the ShackePak product insert. As you can see, emphasis is put on the importance of reading the information, and on customer satisfaction.
This is the front of the ShackePak tag which was hooked on to the bags:
And this is the back of the ShackePak product tag. As you can see, the URL to the squeeze page is listed, and emphasis is again put on the benefits of going to that page:
Below is the front of the product insert which was connected to the Bago packing cubes:
This is what the back of the Bago insert looks like:
Note: In my opinion, the insert used for the ShackePak is more effective than the insert used by Bago. I find it more clear to follow, and the “Attention Read First” headline definitely caught my attention.
The email below was sent to me about 48 hours after I made the purchase. As you can see, emphasis is put on customer satisfaction, and Tarriss have told me to expect more followup emails.
Below is the email I received from Tarriss after opting in to their newsletter via their Squeeze Page (shown in Video 3). As you can see, my bonus report has been delivered and so has my 25% off coupon:
Here’s the email I received from DynaPro about 5-6 days after I purchased. DynaPro aren’t leveraging an opt-in page, and have no product insert:
What’s the big takeaway from this case study?
In my opinion, you need to simply copy what works, and keep things VERY simple.
There is no single “right formula” for packaging, inserts, and squeeze pages. Four different products that are all selling thousands of dollars worth of inventory every single week are using four slightly different approaches to packaging, product inserts, and squeeze pages.
The ProGrade resistance bands showed how they’re able to succeed with a simple plastic bag as packaging, and without a product insert.
The Tarriss luggage scale showed how a simple eBook can be used as an incentive to get people opting in.
And the packing cube products both offered different incentives to get their buyers into their “VIP Programs”.
What I recommend is that when you’re launching your Amazon products, you focus on simplicity. To begin with, use simple packaging, a simple incentive (like a lifetime warranty), and a simple squeeze page. When your product begins to make multiple sales each day, invest in better packaging (to make your product look truly premium), but initially, Keep It Super Simple.
I’ve put together a useful ‘Product Insert Checklist’ which you can download, just click the button below:
I’d love your feedback and welcome questions. If you’ve got something you’d like to say (or to share), leave a comment below!
Until next time,
P.S. If we’re not connected on my Facebook page, head over to http://www.facebook.com/aidanboothonline and click the LIKE button. This will ensure you stay up to date on what I’m working on, and get notification about future case studies 🙂