Welcome to my “1st of the month” internet marketing update!!
On the 1st of every month, I write a blog post about some topic related to internet marketing…sometimes it’s training with videos (like today), sometimes it’s my take on news and changes in the internet marketing space, and sometimes it’s other peoples inspirational success stories. The content changes, but the goal is always the same: To give YOU useful information that you can apply to GROW your business.
As always on AidanBooth.com, there’s NO STRINGS ATTACHED. You don’t need to do anything special to access this information, however, if you like it, please come and LIKE my internet marketing Facebook page: http://facebook.com/AidanBoothOnline – THANKS!!!
IMPORTANT NOTE: Please make sure you watch the short video at the end of this article…if you want to hear more from me in the future, then PLEASE watch it.
Let’s get started…
A few months ago, I was brainstorming link building tactics with one of my internet marketing friends, Steven Clayton (I’ve learned a MASSIVE amount from Steve over the years, check out his IM blog here: http://theimblueprint.com).
We were talking about the SEO tactics that worked well for our businesses, and no matter what we explored, we couldn’t get away from the INSANE power of links on related websites…
…but not just related website, websites that Google TRUSTS.
And not only on related and trustworthy websites, but websites where your competitors have ALREADY got links…(get a link here and you not only boost your own rankings, but you nullify your competitors previous advantage!)
Quite simply…when you get a few of these links, your rankings can SKYROCKET.
I’ve seen it OVER and OVER again, and so has Steve.
Up until now, the process has been a bit rough…not as simple as it could have been. So when speaking with Steve, we started refining this process and eventually developed what we call the “Hit List Strategy”.
The “Hit List” Strategy
The video below walks you through exactly how this strategy works, and you’ll even see me get a PR4 link. Check it out (click the icon in the bottom right corner to expand the video size):
0.31 – Overview of a “Hit List”
1.11 – I use a folder on my desktop to manage the process
1.31 – A look at the Hit List spreadsheet and Swipe email files
1.53 – The first thing you need to do is identify your top competitors
2.07 – A look at CDLTrainingHub.com (the website used in this example)
2.21 – Using PageWash.com to identify my competitors
3.13 – A closer look at TheTruckersReport.com (one of my competitors)
3.45 – Examples of competing websites that will eventually be used for building my Hit Lists
4.00 – Examples of websites that I won’t analyze (and why)
4.28 – Analyzing the first competitors website with OpenSiteExplorer.org
5.02 – Adding information to the tracking spreadsheet
5.30 – Ignore internal links on your competitors site…these should not be targets as they’re impossible to get
5.40 – Why I also recommend ignoring websites such as Indeed.com
6.09 – A closer look at the 1st potential target webpage
6.24 – Finding where the link is located on the target site
6.33 – The first link is a comment link…something I can probably replicate
6.48 – Why I’ll add this website to my Hit List
7.07 – Adding the first website to my Hit List spreadsheet
7.30 – A closer look at the 2nd potential Hit List target
8.06 – A closer look at the 3rd potential Hit List target
8.20 – This website looks like a directory, and it’d be a good one to target
8.38 – Why I have a column called “Website Analyzed” on my Hit List spreadsheet
8.46 – Using the “Source” column on the Hit List spreadsheet (and why it’s there)
9.06 – How to find more targets for your Hit List using MajesticSEO.com and AHRefs.com
10.07 – Looking at the top 10 links presented by MajesticSEO.com
10.40 – Looking at my 4th potential Hit List target (first from Majestic SEO)
11.15 – Using a Page Rank bar to check the Page Rank (and information about typical PR’s you should expect)
11.30 – Looking at the 5th potential target (second from Majestic SEO)
11.50 – Looking at the 6th potential target (third from Majestic SEO)
12.12 – A closer look at how to use AHRefs.com to uncover your competitors backlinks
12.21 – Using the “External Backlinks” tab inside AHRefs.com to uncover the best backlinks
12.40 – Looking at a strange unrelated website, and why it wouldn’t really be a target I’d focus on
14.25 – Next step, making contact with target website owners to get links
14.40 – I can get a link on Target #1 just by leaving a comment
15.04 – Leaving my comment (and the anchor text I’m using for the link)
16.21 – Updating the Hit List spreadsheet
16.40 – My comment is LIVE on a PR4 website
17.17 – How I mark Hit List links as “obtained”
17.40 – A closer look at the Aviva directory (and how I’m going to use it)
18.54 – How to get a link by contacting the website owner (email or form)
20.04 – How to modify the “swipe” I use to contact website owners
22.00 – How to adding a “payment” option to your contact email (if you want to pay)
22.25 – How to contact a website owner if you can’t find their email on their website (using NetworkSolutions.com)
23.45 – The subject line I use when making contact via emails
24.50 – Reviewing the process
25.45 – The daily plan (takes 2-3 minutes per day)
26.20 – Where you can outsource this process (SEOBlueprint.org use target Hit Lists)
Overview of the Hit List Strategy:
- Identify one of your top competitors by seeing who ranks at the top of Google for your target keyword(s)
- Uncover the most powerful places your competitor has links and identify links you could realistically replicate – these will be your “Targets”
- Add 10 targets to your Hit List spreadsheet (click here to download the demo spreadsheet)
- Attempt to get a link on one of your “Hit List Targets” each day BEFORE you do anything else (I do it BEFORE checking emails etc)
- When you’ve reached the bottom of your Target list, re-populate your Hit List with new Targets.
Here’s the contact script I use when emailing/contacting website owners:
To whom it may concern,
My name is NAME, I run XXXXXXX.com – a website with lots of information about how to get a commercial drivers license.
I’m contacting to ask if you’re able to add a link to my website to the “____________” section of your website on this page: http://www.xxxxxxxxxxx.com/resources/ ?
I think my website is a perfect fit, as we provide a lot of free information to people interested in getting a commercial drivers license…
Here’s the link that I’d like to add to your site:
I look forward to hearing from you,
It’s a simple process, but it requires a little bit of discipline (not much…just 3-4 minutes per day, 4-5 days per week).
You NEED to take action each day. I find it takes me about 3-4 minutes per day, and at the end of each month I normally end up with a handful of EXTREMELY powerful links.
Side Note: This month I managed to get 11 of these types of links to my CDLTrainingHub.com website…that’s 11 links “obtained” out of about 35 that I contacted (success rates vary from niche to niche)!
I’ve been applying this process to one of my eCommerce sites recently, and the results have been astonishing. Check out how my rankings have improved from #48 on June 15th to Position #11 on July 12th:
How did I get such a rapid increase in my rankings?
By obtaining 6 high quality links using the Hit List strategy.
NOTE: To obtain these 6 high quality links, I contacted a total of 32 websites. In other words, I was unsuccessful 26 times. But the 6 links I did manage to obtain, are so powerful that they’ve made a BIG difference on my rankings!
The same method can be applied to YouTube.
YouTube Hit Lists
NOTE: If you’ve been following my tactics for some time, the following method is very similar to my YouTube Sniper method…
Check out the video below (click the icon in the bottom right corner to expand the video size):
0.14 – The “General Hit List” is the one that’ll make the biggest impact, so watch that video before this one
0.47 – Getting started using the “cdl training” search term on YouTube.com
1.15 – Not too worried about number of views or PR
1.40 – Start opening up multiple videos, especially videos that don’t look extremely professional
2.36 – Top ranked videos and videos with traffic (high views) are best, but these types of videos should be viewed as a “bonus”
2.55 – Check for the number of links in the description of the videos
3.40 – Adding good videos to the Hit List spreadsheet
4.43 – The types of videos most likely to give you a link are videos that don’t already have links in their descriptions
4.55 – A closer look at an ideal candidate – the type of video I normally have good success rates with
5.17 – Adding the “search term” to the Hit List spreadsheet
5.50 – How to make contact with video owners
6.17 – Choosing a good subject line for your contact message
6.44 – A closer look at the template message I use when I contact video owners
7.33 – Why offering a little cash can massively boost your success rate with this method
8.25 – A few more essential things you need to include in your contact email (website URL, contact details, how to do add your link, etc)
8.48 – Updating my Hit List spreadsheet
9.06 – A closer look at a video owner I contacted in the past, and the proposal he gave me…(and why I refused)
10.04 – An overview of the YouTube Hit List method
10.32 – Why I recommend you contact 1-2 website/video owners per day (no more than this)
Overview of the YouTube Hit List Strategy:
- Identify top ranked videos in your niche, by search YouTube using one of your target keywords.
- Identify videos that you stand a good chance of getting a link on, these will become the “Targets” on your Hit List.
- Add 10 targets to your Hit List spreadsheet
- Attempt to get a link on one of your “YouTube Hit List Targets” each day BEFORE you do anything else (I do it BEFORE checking emails etc)
- When you’ve reached the bottom of your Target list, re-populate your Hit List with new video Targets.
As you can see, the method I use for YouTube is very similar to the one I use for “Generic” websites.
Here’s the contact script I use when contacting YouTube video owners:
My name is __________, I’m a big fan of your videos – thanks for putting them together!
I’m also interested in NICHE NAME, and have a website where I give people advice about getting a NICHE, you can see my website here: http://xxxxxxxx.com
I wanted to ask if you’d mind putting a link to my website (http://xxxxxxxx.com) in your video description? I’m willing to pay you $50 for this (via PayPal).
Specifically, in this video: ____________________
You can easily add the link just by modifying the video description.
Once you’re logged into your YouTube account, go to the Video manager page, then click the “Edit” button next to the video you want to add a link to. You can then copy and past my link into your description and then click the Save button.
If you’re able to help me, please add the link then contact me (firstname.lastname@example.org) so I can thank you and pay you the $50, remember to give me your Paypal email address so I can pay you!
Here are some tips to follow when looking for videos to target:
- Look for videos that don’t look highly professional (it’s easier to get links on lower quality videos and hobby videos).
- Look for videos that don’t have link in the description.
- Look for videos that have lots of links in the description (if they already have lots of links, then chances are they’ll add one more to your website)
- If you’re able to get a link on a video that’s had lots of views (high traffic), you’ll stand a good chance of getting traffic from the video.
- Sometimes its possible to buy an entire YouTube channel…this can be a great way to get instant ownership of lots of videos (this is rare but it can happen…the video owner needs to be willing to give up their YouTube account which is often connected to a Gmail account).
- Don’t worry about the PageRank (PR) of the videos – just try to get links on any video you can.
- If you want to boost your success rate, offer to pay a small amount of money to the video owner if they add your link.
Should You Outsource It? Or Do It Yourself?
One thing I’ve found over the years is that it’s difficult to find link building outsourcing companies who work at the same level of quality as I do (or as my in-house staff).
If you’re running a small number of 3-4 websites, and you have plenty of spare time, then I definitely recommend that you do it all yourself…simply because you can guarantee the results and you know exactly where you’re at.
If you don’t have much spare time, or you’re running more than a few websites, you’ll NEED to outsource it.
The links you can obtain using the Hit List strategy are extremely powerful, and simply too good to ignore.
If you need to outsource, you essentially have 2 options available to you:
- Find a worked using Freelancer.com and train them to use the Hit List method
- Use an existing company, such as SEOBlueprint.org
Option 1, finding a worker on Freelancer.com will DEFINITELY be cheaper than using an existing company, but it’ll also be more time consuming. You’ll need to first train your worker, then micro-manage them to make sure they’re doing things correctly. You’ll also need to closely monitor results.
Option 1 is cheaper but more time consuming.
Option 2 is more expensive, but 100% hands-off. SEOBlueprint.org started integrating Hit Lists into their SEO plan a couple of weeks ago – their workers are already trained and already understand the system.
You need to choose what works best for you.
SEO Blueprint Disclaimer: I’ve been working as a consultant for SEO Blueprint for the past 5-6 months. I design the SEO plans they use and keep them up to date with changes to Google and new SEO opportunities. I earn a small commission on their orders. As far as link building plans are concerned, I KNOW SEO Blueprint have an extremely good one…because I designed it myself!
I STRONGLY recommend you dedicate some time/resources to implement the Hit List strategy each month – it’ll pay off big time when you get top rankings.
Squidoo Is DEAD!!!
Okay, perhaps that’s a big of an exaggeration. But nevertheless, Squidoo has been implementing a lot of changes recently, many of which make it harder for Squidoo lenses to get approved.
A couple of weeks ago I spent some time looking for alternatives to Squidoo…and I’ve found a BRAND NEW option that works as an extremely effective alternative.
I’m continuing to test it a little bit, but from what I’ve seen so far, it looks like it’ll be the perfect replacement (it even has a higher PR than Squidoo)…
Watch out for an email from me about the “new Squidoo” in about 2 weeks time…
- Demo Spreadsheet – Right Click Here & Select “Save As” To Download
One Last Thing…(for Gmail users only)
Please watch this short video…and please follow it’s recommendation:
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