How To Leverage The Social Media Explosion
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How To Leverage The Social Media Explosion

Welcome to my “1st of the month” internet marketing update for May!

On the 1st of every month, I write a blog post about some specific facet of internet marketing…the goal is to give you useful information that you can apply to your business.

Nothing is ever sold on…this is a “promotion free” zone. If there’s a product or service that I personally USE however, I won’t hesitate to recommend it, and at times I may earn a small commission for doing so (but the focus is NEVER to earn money here on, it’s about providing value and helping you build your online business).

April was a MASSIVE month for me…both personally and from a business perspective too.

From a personal perspective, I got married (I met my wife 10 years ago on a Snowboarding trip to Squaw Valley, California)!

Here are a couple of wedding photos:

From a business perspective, I recovered some important rankings that’d taken a dive in Google…here are a couple of examples:

Google Ranking Recovery

Google SEO Recovery

These simple screenshots might not seem like much, but these particular keywords bring me massive amounts of traffic to one of my eCommerce websites, and recovering my top 10 rankings is worth THOUSANDS every single month (as you can imagine, I’m happy my hard work has paid off!)…next step, top 5 rankings!

How Did I Recover My Rankings?

First I analyzed my backlinks and I realized two things:

  1. I’d overused my anchor text a little
  2. Compared to my competitors, I lacked high quality links.

I therefore made a plan to obtain some high quality links, and I used my website name (example: and my URL (example: as the anchor text on ALL of those links (I’ve created about 20 high quality links as part of my “recovery plan”).

I also freshened up my website with some useful new content.

Essentially I focused on two things:

  • Building new Power-Links (high quality links)
  • Adding new high-quality content to the website
Thats a quick update about some progress in my business, now let’s move on to this months focus…


Facebook Followers Have Spoken…

When it came to deciding what to write about this month here on, I asked my Facebook followers (via my Facebook page: what they wanted me to cover…here’s a snapshot of the results:

Facebook Poll

NOTE: By clicking the LIKE button on my Facebook page, you can participate in this kind of thing in the future – you can do it here:

The winning topic was “Social Media”, and in particular, how to integrate it into your marketing plan – thanks a lot to everyone who participated!

So today I’ll dive into the mine-field of social media…

I’ll also share a couple of the best tools and services I use to help me manage the social media needs of my websites.

Let’s get started!

First up:

What is Social Media?

Social Media, from my point of view, is simply a way of sharing information on popular user-orientated platforms.

And from an internet marketing standpoint, the likes of Facebook, YouTube, Twitter, Pinterest, Google+, StumbleUpon and LinkedIn lead the way.

These social platforms make it easy to publish and share information about almost anything you want.

Social Media websites are BOOMING right now…

Check out this info-graphic (click on it to expand it):

Social Media Facts

Note: I’ll share where you can get professional info-graphics (just like this one) made at the bottom of this post.

How Can Social Media HELP Your Business?

Put simply, Social Media can drive lots of targeted visitors to your websites. It also allows a unique form or interaction (and relationship building) with your audience.

And with BILLIONS of people leveraging Social Media sites such as Facebook, YouTube, Twitter and Pinterest every single day, this is a trend you NEED to take notice of because it can put more money in your pocket and it’s here to stay.

Not only that, Social Media “shares” and “likes” are a great form of “social proof” too…if your webpage, YouTube video or Facebook post has lots of Likes/Tweets/G+’s etc, there’s a MUCH bigger chance that people will actually stick around on your page to read and digest the content.

Survey Monkey shared some compelling results from a recent survey they conducted.

From 629 participants, 374 were asked how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 participants were asked how likely they were to read an article with only 11 Likes.

Check out the results:

Facebook Like Impact

The results show that Facebook articles with lots of Likes are almost THREE TIMES more likely to be read than articles with few Likes.

The same trend was found for Twitter, with respondents more likely to read content that had been retweeted a greater number of times.

Of the 629 participants, 374 were asked how likely they were to read an article that had been retweeted only six times. The remaining participants were asked how likely they were to read an article that had been retweeted 697 times.

As you can see in the graph below, articles with lots of Tweets are FAR more likely to be read.

Impact Tweets

The impact of Google+ was no different.

From the group of 629 participants, 374 were asked how likely they were to view an image that had been shared on Google+ 312 times.

The remaining 255 respondents were asked how likely they were to view an image that had been shared only two times. As with the other social media sites, respondents were more likely to view an image that had been shared 312 times versus an image that had only been shared twice.

Impact G Plus

So as you can see, Social Signals are powerful forms of social proof!

The exact same trend applies to webpages. I notice that webpages with lots of social proof have lower bounce rate than pages with no social proof.

If you’ve got social proof, make sure you display it in a prominent place!

That leads me on to the next question:

What About Facebook “Likes” And “Shares”? How Should They Be Used?

This is a question I get asked ALL the time. Before I answer it, let me quickly cover the main benefits you can get from Likes and Shares:

Facebook Likes

  • Social proof – as shown in the graphs above, the more Likes a page has, the more likely it’ll be read (people assume pages with lots of Likes are better quality and more important).
  • Show people your website is active – similar to showing social proof, they also help make your website appear active.

Facebook Shares

  • Potential to go viral – a “share” appears on peoples Facebook walls meaning friends of the person who shared an article will see the share, and potentially re-share it if they like it.
  • One share can result in more visitors – since shares appear on peoples Facebook walls, their friends will see the share and often visit the website.

Both Likes and Shares can be beneficial, but for different reasons.

Likes are a form of social proof and can get people interested enough to read your article, but Likes won’t normally drive traffic to your site.

Shares are a good source of exposure and can lead to more visitors to your website (links from Shares also appear on peoples Facebook walls).

What I like to do is get a base of Likes on each of the pages on my website (at least on the most important ones) so that I can benefit from the Social Proof element of the Likes – it helps my Engagement metrics (bounce rate, time on site and pages per visit).

Once a webpage has a good number of Likes, I shift my focus to getting Shares, as these are what will benefit you more from a traffic point of view.

I’ll talk about ways to get Likes and Social Shares in just a second, first I want to talk quickly about Facebook Pages…

Do You NEED A Facebook Page?

The short answer is YES.

A Facebook page can be a great asset to your website. Not only are they great places to get links (which helps boost rankings), but Facebook pages can be great sources of traffic too.

And what’s even MORE exciting is Facebook Search

Facebook Graph Search

This was only launched a few weeks ago but has MASSIVE potential, if you don’t have a Facebook Page, you stand to miss out on easy “Facebook Rankings”.

I recommend that you create a Facebook Page to run alongside every single website you build. This may seem like a lot of hard work, but it’s not really.

A few Facebook page updates is all you really need (as a minimum) each month, and if you want to, you can outsource it entirely.

I personally outsource the maintenance of almost ALL my Facebook pages. It’s not overly expensive, and saves me a MASSIVE amount of time.

The company I use is called the “Social Media Company“, you can check them out here: Click Here To Learn More

Here are a couple of examples of Facebook Pages which are managed by the company I use:

As you can see, the pages look great, have a good following, and are updated regularly (I think it’s great value for money and it’s one less thing I need to worry about).

What About Google+?

Google+ is essentially Google’s challenge to Facebook.

When you add a “Plus” button to your website, you allow people who use Google+ to click the Plus button and show their “circles” (their friends/connections) that they like your page. The Google+ button also allows you to show social proof, so it has many of the same benefits as the Like button.

In my opinion, the most powerful aspect of having a Google+ account is that you can leverage Authorship and have a photo of a face next to your search listings, just like this:

You can also link to your website from your Google+ account, so it’s also another powerful source of a backlink (the link is a NoFollow link, but it’s still a great one to get).

Here’s what I recommend you do:

  1. Create a Google+ profile and set up Authorship so your photo appears in the SERP’s (search engine results pages) next to your website.
  2. Add the Google+ button to your website so that people who have Google+ accounts can share your site (and you can cash in from more social proof)

That’s it…right now, that’s all I’m doing with Google+.

The next question I get ALL the time is about using to buy social signals.

Is A Good Place To Outsource Social Signals?

It can be…but if you do it wrong, it can hurt you.

Here’s how I recommend you use

  • You can buy Likes, Google +1’s, Pinterest Pins and so on, but do it in moderation, never more than 20 at a time, and only do it to build a base of social proof.
  • As a general rule, never buy more than 20 or 30 Likes at a time. These are not real Likes, they’re “fake”, and if the number of Likes you have doesn’t make sense to Google (based on your traffic levels), they can actually HURT your website.
  • If you are going to buy Likes (and other social shares), buy from people who have good feedback from past jobs.

Right now you can “fake” social shares, but you need to be very careful. If you do too much of it, or get carried away and buy too many Likes, it’s a sure sign to Google that you’re trying to manipulate the rankings and your website could suffer as a result.

Bottom line: Be careful…if you’re buying Likes, do it in a conservative way…everything in moderation.

What Does Your Website Need?

So what exactly does your website need in order to benefit from Social Media?

Here’s what I recommend:

Social Signal Buttons (so that people can Like and Share your content!)

My favorites are Slick Social Shares, Add This, and Flare (these are all plugins for WordPress). All three work well.

As a bare minimum, make sure you’re displaying the Like button, the Google+ button, and the Tweet button.

Facebook Share Button

This are NOT the same as the buttons you can install using the plugins mentioned above. You need to have a “Share” button displayed on your site in order to make it easy for people to share your content.

I’ve started using a paid plugin called “LoveClaw” and am seeing great results (a big boost in the number of shares).

The screenshot below shows the number of shares on a non-IM website (a website that has nothing to do with internet marketing), these social shares are 100% due to adding LoveClaw to the site:

LoveClaw Shares

So far over 50 people have shared the site, more shares will come in naturally each day.

Facebook Page

I recommend you run a Facebook Page alongside your website. There are lots of benefits to doing this and once your Facebook Page grows, you’ll even be able to make money from it.

Google Authorship

Make sure you’re leveraging Google Authorship – it boosts CTR (click through rate) from the Google search results.

Summary Of Tools/Services That Help

You may have received a promotional email from me about “LoveClaw” a few weeks ago. Brian G. Johnson and I teamed up to offer a bonus for LoveClaw. We also held a special LoveClaw training webinar with the creator of the tool, Chris Munch. You can find out about our special bonus offer and see the training replay here:

Note: Just so you know, LoveClaw doubles in price in about 1 week (around the 9th-10th May), if you’re going to get it, you’re best of to do so now while it’s a one-time price (and get our bonus training).

To Sum It All Up In 5 Simple Steps…

  1. First and foremost, start off with good content on your website. This is fundamental, and without it, you shouldn’t expect to get social shares naturally.
  2. Next, add social buttons, and if you can afford it, add the LoveClaw share buttons to your site as well (this really makes a big difference).
  3. Get a few Likes on your homepage so that you’re able to leverage “social proof”, you can use for these, just remember not to buy too many and to make sure you buy from a seller with a good reputation.
  4. Next, build your Facebook page, or outsource the entire thing to Social Media Company (click here for details).
  5. As you add new content to your website, share it in the social channels as well (via your Facebook Page and your Google+ page etc).

Spending some time on Social Media is WELL WORTH IT and the long term benefits could be massive, especially with the introduction of Facebook’s search functionality.

Hopefully this article has helped clear up the confusion and mystery the surrounds social media…it’s really not that difficult.

Let me know what you think by clicking one of the icons below!

And remember, you can also leave a comment, I read them all and they ALL get approved!

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77 Comments so far:

  1. Congratulations Aidan on your nuptials! Thanks again for the great content you keep providing us here on

  2. Dave says:

    Hi Aidan,

    We don’t have a FB page yet and I would love to outsource this because we don’t have time to do it. The only problem I have with the social media company you’ve mentioned is that they have very little information on their pages.

    They don’t even have a contact us page? I have no idea who I’m dealing with? How do I know they’re not going to sell me fake likes they from Fiverr? Can I trust them etc. etc.


    • Aidan says:

      Hi Dave, thank for the feedback.

      I know what you mean regarding a lack of information…

      I met the team who run the Social Media Company in January in San Francisco, and have been using their services since. I’ve been really impressed with what I’ve seen…they’re not really about making Likes as such, its more about adding content to your Facebook Page over time, which you can’t really fake (it’s either added or it’s not).

      I’m very satisfied with what I’ve seen from them so far – and when I met them in San Francisco I was impressed with their professionalism. I don’t know of anyone else who provides a better service, so for now they definitely get my top recommendation when it comes to Facebook Page management.

      • Dave says:

        Hi Aidan, I see they updated their pages with more info. Gaurav (pragmites) did some SEO for us previously and I’m willing to use them again based on your recommendation. It seems like a good deal

  3. Martin says:

    Great content Aidan (as always). The 5 step action plan at the bottom is just what I needed!

  4. Janelle says:

    Hi Aidan, thanks for the informative post. Nice to see that you’re using LoveClaw – I purchased it from you on the training webinar a couple of weeks ago.

    • Aidan says:

      Hi Janelle, I’ve added LoveClaw to most of my websites now and am very impressed with the extra shares I’m getting – definitely works!

  5. Paul says:

    Congratulations on getting married Aidan – I bet April was a busy month for you!

  6. Craig Watson says:

    Hi Aidan, does the information about social media apply to all kinds of sites, or just authority sites? I’m currently working on setting up a couple of eCommerce sites and also 2 new Adsense sites, so just wondered if you think the same rules apply for them

    • Aidan says:

      Hi Craig, yes, absolutely. The information covered in today’s post is basically an overview of exactly what I’m doing on ALL my sites (eCom, Affiliate, and Adsense etc). If you’re leveraging something like Kindle, you should also be using Social Media.

  7. Dave Christensen says:

    Hi Aidan –

    Thanks for the update. That LoveClaw sounds interesting -I’ll check it out.

    One thing related to the benefits of adding social proof to your website is adding some comments (as you have recommended in the past). I recently noticed I’m getting organic comments on one particular site (that I ‘seeded’ with comments).

    It’s a psychological thing, I think. When people see comments (or social signals, too) it triggers something that allows them to consider leaving one themselves.

    Dave C.

    • Aidan says:

      Hi Dave,

      Thanks for the tip about the comments, and it’s good to hear you’re getting comments naturally now.

      I agree 100%. Comments are another element of social proof, and when people see fresh comments, they feel more comfortable commenting.

      It’s a bit like having a conversation in a bar…everyone is doing it so you don’t feel out of place. You probably wouldn’t burst into conversation in a church though, as no-one else is doing it 🙂

      • Kim says:

        Aiden, thanks for you insight once again. I have a problem with a lot of spam comments so I go and manually trash them. When I checked out the Akismet plugin to prevent this it said it was $50/mo so I passed on it. Do you have any other suggestions?
        Thanks again.

        • Aidan says:

          Hi Kim,

          I’m using Akismet, but I’ve been a member for a long time so I got it when it was still free. From what I understand, it is free for “non-commercial” sites though, so you could look at that option.

          Here are some other options (I haven’t tried these myself):

          – BanHammer
          – ReCAPTCHA plugin
          – Anti Captcha
          – Cookies for Comments

  8. Jeff says:

    Hi Aidan, thanks for the info. Quick question for ya, whats the name of the social button plugin that you use on this site? I think you forgot to mention that…

  9. Hi Aidan,

    Congratulations on getting married. My husband and Ilived together for 10 years before we got married as we were both divorced so wanted to make sure it was right before we took the plunge. That was 27 years ago and we are very happy. I wish you a long and happy marriage too.

    I could do with someone managing my detox niche fanpage but although you say the company you use is not overly expensive I think that I could find someone on oDesk to do what they do for less.

    I did lose quite a lot of traffic from detox blog and am successfully regaining it from Pinterest. Not all niches lend themselves to pinning pictures that others will repin but fortunately my detox blog does.

    My traffic has doubled since I created my account there at the end of last year. In fact it was created for me with keyword boards and pins by someone on fiverr. That was well worth the money.

    Great post.


    • Aidan says:

      Hi Sandy, thanks for the comment and the wedding wishes!

      You probably could find cheaper Facebook Management options elsewhere, I like this one because I know what I’m getting, and I can just forget about it. In the past when I’ve user Elance, Freelancer, Odesk etc, I find I spend quite a bit of time monitoring and managing the work – with this I feel like it truly is hands off (but I agree – you probably can find it cheaper elsewhere if you’re willing to hire an individual).

      Great to hear you’re leveraging Pinterest and getting good traffic – well done!

  10. Ant Morris says:

    Congrats on getting hitched Aidan – I wish you and your wife all the best!

    Are you using much of Twitter? You mentioned it a few times but didn’t really say exactly how you’re using it – just curious.

    Thanks a lot for the regular updates! I’ve unsubscribed to other internet marketers and am ONLY following your stuff now – really appreciate it.

    • Aidan says:

      Hi Ant, I personally don’t use Twitter much at all…I’ve never really got into it to be honest.

      There are definite benefits to using Twitter though, so although I don’t use it much myself, I probably should be using it. Right now I’m trying to keep things as simple as I can, and most of my focus is on Facebook – thats the Social Media site with the biggest potential right now (YouTube is also GREAT for driving traffic and sharing content).

  11. Larry says:

    HI Aidan,

    As always you provide sound advice for internet marketing people. I continue to follow your advice while trying to get my sites ranked in Google. I believe I am currently following all your advice presented in this post except the LoveClaw. I will take a look at it today.

    I also like the advice you provided about adding content and using the website name and URL as anchor text to get a site to move up in Google ranking.


    Congradulation on getting married. You have lovely looking wife.

    Best Wishes to you and your wife!

    • Aidan says:

      Hi Larry, thanks for the comment and wedding wishes – I’m glad you’ve found this post useful.

  12. Rob Cole says:

    Top tips as always… Thanks

    • Aidan says:

      Thanks Rob, and thank YOU for sharing the “Flare” plugin with me, looks really cool 🙂

  13. Concgrats on getting married!! Also thanks for sharing your resources, appreciate it.

  14. Hello Aidan,

    Congrats on taking the plunge and having that gal make an honest man of you. Best to you both.

    Great insight today and dynamite resource links. Thanks.

    The only thing I would add is for people to not neglect their main website when they jump into the social arena. I’ve actually seen companies that have abandoned their domain name and focused all their efforts on Facebook. IMHO, that’s a tragedy waiting to happen. FB could go the way of MySpace at any time and if such a thing occurred, you would have no online presence.

    My advice is that the marketing mix includes numerous resources and the best approach is to have visibility in all areas.

    Great article and thanks,


    • Aidan says:

      Hi Tom,

      GREAT advice about not neglecting the main website, really good point and I’m glad you made it 🙂

  15. Zane says:

    Thanks a lot for the outsourcing info on social media, Aidan. I simply don’t have enough time to do it all. I leave it for the last and I almost never come round to it.

    And thanks for the tip on the quality backlinks. I am going to do it for a high quality website I manage that lost a lot of rankings for the first time in a decade.

    I have your Page One Evolution and I will check right now to see if it addresses quality backlinks as I don’t remember. Here is a suggestion: an article about high quality link, what are quality links, what makes a link a quality link, how to obtain it, etc. You said you are open to suggestions, aren’t you?

    • Aidan says:

      Hi Zane, thanks for the comment.

      YES, Page One Evolution has LOTS of information about high quality links, I call them “Power Links”.

      And thanks for the article suggestion – I’ll keep that in mind for the future!

      • Jan Mueller says:

        Hi Aidan – great post! Insightful and jam-packed with useful info. Thanks…I´d like to second Zane´s idea for a future post on backlinks. I think that´d be really valuable info to have.

        Jan 😉

        PS Congrats again on your marriage – you and your wife make a lovely couple! Much happiness always.

        • Aidan says:

          Hi Jan, glad you’ve found it useful! I’ll definitely keep in mind your idea for the a future post 🙂

  16. Oksana says:

    Congratulations on getting married! You chose the right month – April is my birthday month 🙂

    God bless you and your wife!

    Thanks for sharing this great information. Now I have to check with my own websites.
    Thanks Aidan!

  17. ysai says:

    Thanks a lot for your valuable tips! It’s a true relief to see that there are still online entrepreneurs who do not just try to sell something over and over again, but also share information and tips that actually make sense!!

    Thanks again.

  18. You have a lovely wife Aidan.. congratulations! In my experience there are few experiences in life more rewarding than being married to a good woman.

    Thanks for the explanation of how you recovered from your Google slap also. Some of my sites were hit hard and still haven’t recovered, so it was valuable information for me. And also thank you for the plugins.. I particularly like the thumbs up FB follow on the left upper corner. Very cool. I”m going to put that one on my sites.

    • Aidan says:

      Hi John, thanks for your kind words.

      The thumbs up plugin in the top left corner is called the “Attention Grabber” – it was sold as part of the Page One Evolution upgrade. I’m glad you’ve found the information useful.

  19. Blanca says:

    Hi Aidan,

    Just dropping by to say congratulations from me too on getting married. You both look great

    And thanks a lot for sharing your knowledge with the rest of us. You are really generous.

    Os deseo lo mejor!


  20. baxter says:

    How would you handle Google authorship for multiple niche sites that you want to keep seperate? Can you use a different pen name and a stock photo headshot for each one?

    • Aidan says:

      Hi Baxter, sure, you can do that if you want to, or if you want, you could also use the same pen name and photo for all of them (if the photo makes sense for the niche etc).

  21. Paul Easton says:

    Congrates on getting married! Its a great journey with the right person. We saw updates on Anzac day here in NZ – Major enough to lower some rankings -most likely also too heavy anchor text as well. I believe it was the next penguin update starting – Have noticed a lot of “brand name keyword” still doing well (competition monitoring) – let me know if your ever back in NZ – catch up….

    • Aidan says:

      Hi Paul, good to hear from you 🙂

      Google is constantly rolling out updates it seems, the good thing now though, is that it’s never really a surprise and we know more or less what they want. Keep in touch!

  22. Anand says:

    Congratulations and happy married life…

    Ranked 2 of my sites to page 2 after I purchased your P1 Evolution in just 12 weeks. Now that is the blueprint am following although squidoo changed their outbound link policy (they made it all no follow- is that matters?). It is great to know about social media here.

    thanks for everything

  23. Owen says:

    Congrats on your marriage and thanks for valuable info in this post.

  24. Frankie says:

    Hey Aidan,

    I remember you from a few years back when Brian was doing his Halloween thing. I came in second to you in sales, now look at you 🙂

    Anyway congrats on getting married and for giving out such great information.


  25. Des Menz says:

    G’day Aidan

    Marital bliss! You’ve just started. As an old hand at marriage, I can only say … keep doing the washing! It works!

    Now … I’ve introduced the text-based LoveClaw buttons to my posts as a first trial. But have you tested text vs icon (as you have used) buttons to find out the social difference between them?

    Also, do you think LoveClaw buttons/icons could detract from people posting comments? I guess only time will tell on that.

    All the best

    • Aidan says:

      Hi Des, thanks for the tip – I’ll keep that in mind!

      I haven’t had time to test Text vs Icon in LoveClaw yet…I would assume that the Icon version would work better though, especially if you use customized icons (I’m looking at getting some made soon). The icons will definitely grab the attention more…

      I think that perhaps having the icons will detract slightly from comments, but I’m not too worried…comments can always be outsourced so any reduction in commenting can easily be made up for. The social shares are really valuable so they are more of a priority to me than comments.

      Thanks for commenting Des 🙂

  26. David says:

    Congratulations on getting married! Just curious about a little more in depth information on the recovery process. When you say you went out and got 20 high quality links what type of sites did you get them from? Were they free or paid links? I would love to find out as i have a couple client sites that have similar drops as your screenshots and I have done the same thing as far as using the keyword as anchor text a little to much.


    • Aidan says:

      Hi David,

      For the recovery I used Power Links as outlined in Page One Evolution…a mixture of all of them. Some from Feeder Sites, some from Squidoo Power Pages, some from YouTube videos etc. Some were paid (the YouTube links for example), some were free…it was a real mixture.

      Hope this helps David 🙂

  27. Sherry says:

    Hi Aidan,

    Congratulations on your wedding! Wow, 10 years of waiting. But it is well worth it! Thanks for sharing this content packed article. I am encouraged to hear that you cab bring back to hear your ranking. 1 of my keywords which brings me most money is in that same state and I believe for the same reason you mentioned. So I will try to bring it back with the tips you gave.


  28. Chris says:

    Hi Aidan,

    Congrats to you and your wife for taking the big plunge after 10 years. I did the same thing just 6 months ago myself after TWELVE years of knowing my girlfriend. Some of us are just a little slow to commit, eh?

    Re social sharing buttons – do you know what happens to existing ‘shares’ if you switch from one social sharing plugin to another?

    I’m currently running TF Social Share but I’d like to give one of your recommendations a whirl.

    Just concerned that turning one off and activating another one might lose current likes and tweets, which I obviously don’t want to do.

    Cheers 🙂

    • Aidan says:

      Hi Chris, congratulation to you too 🙂

      When you switch from one social sharing button to another, nothing changes with the social shares and likes. The buttons displayed on your site are just “counters”…they just track how many Likes you’ve got. If you install a new plugin, it might not display all the shares, but Google still knows about ALL of them. So I definitely wouldn’t worry about “losing Likes/shares” – thats impossible…once you’ve got a Like, you can’t really lose it.

  29. jeanetmarie says:

    Congratulations on your marriage. Like most of your post, but I’m no fan of buying fake likes on Fiverr. (Besides, I have a niche market and Goggle would see through it). It may take longer, but I rather work on getting organic likes. All the best. Cheers.

    • Aidan says:

      Hi Jeanetmarie, you certainly don’t need to buy fake likes…and I’m not advocating you should do it. What I’m saying is that it helps to have some likes for social proof…they don’t need to be fake though (in fact I mention a couple of times in the post that fake likes can be quite dangerous…)

      Thanks for commenting! 🙂

  30. Marijke says:

    I like the design and the content of your website Aidan. Do you recommend WP or are their other building systems equally useful but more simple? My internet marketing efforts until now have always stopped at technical issues, verry annoying.
    Thanks for an anwser!

  31. Johnny says:


    Congrats on the marriage 🙂 Next step will to have your kids? Wonderful experience. I hope you’re doing well in everything. Good to hear this news. Maybe you could share some of your time management skills or experience for how to manage your busy life and do a good IM business? 🙂


    Johnny from Taiwan

    • Aidan says:

      Hey Johnny, good to hear from you, and thanks for the wedding wishes 🙂

      Sure, I’ll add “time management” to my list of topics I want to talk about – good idea!

  32. yogesh pant says:

    first, congratulations for the nuptial life ahead!
    I came to know about your site through Sue Neal of another blog.
    coming to the point, what if all these tricks are not working to enhance the traffic on the blog?
    I had made back links, have an online presence in google plus, facebook, twitter and do the replying for the comments in the blog?

    • Aidan says:

      Hi Yogesh, welcome to, great to have you here!

      If everything you’re doing doesn’t seem to be working, I’d first ask how long you’ve been doing it, and then I’d probably tell you to persevere (in most cases)…sometimes it can just take time. Obviously make sure your on page metrics are good (otherwise all other efforts can be nullified), and make sure you’ve got good content, if you do that, then it’s only a matter of time till you’re rewarded.

  33. I enjoyed this post so much and learned more about social media and how it all fits together that I had to share it on the blog that I am interning for.

    • Aidan says:

      Hi Barbara, thats great, thanks! (Note: I had to remove the link you had in your comment, you name is linked though).

  34. Marc says:

    Hi Aidan
    I have a question about G+ profiles affecting rankings.
    If a G+ profile gets stronger after it has +1ed a site, will its effect on the sites rankings increase or is the effect captured at the time of +1.
    Traditional links effects can change over time, I;m wondering if it works the same for G+.
    Thanks for the great posts.

    • Aidan says:

      Hi Marc, anything you can do show Google that you’re a trustworthy authority will help. So if you have a strong G+ profile that links to your website, then yes, that’ll definitely help your rankings.

  35. Jayen says:

    Great article as always 🙂

    The social media company seems to be no more (your link doesn’t work and the home page just says they are rebuilding the site… but that was the 1th of December…) Heard anything? Alternatives?


    • Aidan says:

      Yeah…I’ve removed the link…sorry about that, I’m not sure of alternatives for the time being, but will look into it.

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